StorMagic Launches Three-Tier Global Channel Program to Support On-Site Virtualization Demand

StorMagic has launched a new global Channel Partner Program designed to help resellers and service providers deliver cost-effective, on-site virtualization solutions while supporting customers seeking alternatives to Broadcom/VMware offerings. The three-tiered program—Platinum, Gold, and Authorized—offers increased flexibility, sales support, and partner incentives as virtualization needs shift across distributed environments.

Tailored for VARs, distributors, OEMs, SIs, agents, and alliance partners, the program introduces structured benefits based on partner engagement level. Platinum partners gain the most comprehensive access, including top-tier discounts, deal registration, MDF, SPIFFs, exclusive promotions, and joint marketing campaigns. Gold and Authorized partners receive layered support in training, sales enablement, and co-branded assets, with the ability to scale their involvement based on capabilities and customer reach.

The rollout comes at a time when many organizations are reevaluating their virtualization strategies due to changes in the VMware ecosystem. StorMagic’s software-defined solutions, known for supporting high availability with minimal infrastructure, allow partners to offer deployments that work with existing hardware—helping customers reduce CapEx and OpEx without sacrificing performance or reliability.

By making the program accessible to a wide range of partner types and aligning incentives with current market needs, StorMagic aims to empower its channel to address decentralized IT infrastructure, deliver value on tight budgets, and grow recurring business through virtualization services tailored for edge and branch environments.