LevelBlue Expands Channel Strategy with New Partner Program for MSPs and MSSPs

Five months after unveiling a package of new cybersecurity offerings to help MSPs better serve their customers, LevelBlue just announced an all-new partner program that provides MSPs with tools, incentives, and resources to grow their cybersecurity revenue.

The new LevelBlue Partner Program, which is aimed at global MSPs, MSSPs, and resellers, is a three-tiered program that provides training and dedicated support, growth acceleration, and security to customers, according to the company.

“The motivation behind the new LevelBlue Partner Program is rooted in the company’s clear understanding of the evolving needs of its partners and the broader cybersecurity market,” Theresa Lanowitz, the company’s chief evangelist, told ChannelE2E. “LevelBlue recognizes that partners today are seeking much more than a one-size-fits-all framework – they need flexibility, scalability, and tangible growth opportunities.”

The pending creation of the partner program was announced in October of 2024 as part of the four new cybersecurity products that were unveiled at the time, said Lanowitz.

“LevelBlue is committed to working with and listening to our clients and partners,” she said. “MSPs, specifically, are seeking a way to engage in fully comprehensive services for their clients.”

And at the same time, service providers are having challenges of their own, she said.

“MSPs are MSSPs are struggling with the same issues as their customers when attempting to grow their cybersecurity offerings,” including staffing and skills shortages and the growing complexity of integrating security applications and services into existing infrastructure, said Lanowitz. “Working with a trusted partner such as LevelBlue offers a way to leverage established, award-winning services and expert teams.”

The LevelBlue Partner Program offers and supports the LevelBlue USM Anywhere open XDR platform; LevelBlue Managed Threat Detection and Response; LevelBlue Managed Vulnerability Scanning; LevelBlue Penetration Testing Services; LevelBlue Incident Response Retainer; Email Security powered by Check Point; and Endpoint Security powered by SentinelOne.

LevelBlue, a joint venture with AT&T, has created a new standalone managed cybersecurity services business.

Analysts Say MSPs Have a Lot to Gain—Here’s How

Shelly Kramer, founder and principal analyst at Kramer&Co., told ChannelE2E that LevelBlue’s new partner program for MSPs, MSSPs, and resellers will bring benefits to them all.

“We are seeing a very clear theme here: strong partner and channel ecosystems are part of the formula for success,” said Kramer. “LevelBlue’s three-tiered, scalable program, which is also paired with training and support, should help MSPs and MSSPs uplevel their offerings and provide customers with a 'something for everyone' solution.”

And LevelBlue's built-in alliances with partner Mindfire Technologies and distributors like Renaissance “allows the company and its channel partners to move quickly to meet increased demand,” said Kramer. “I like the ‘our team is an extension of yours’ messaging that LevelBlue is bringing to the table and I think that is exactly what MSPs, MSSPs, and their respective customer bases are seeking.”

Another analyst, Rob Enderle, principal analyst with Enderle Group, agrees about the value of such programs.

“Partner programs tend to go through hills and valleys,” said Enderle. “Right now, the ecosystem is under a lot of financial stress, so putting in place a program to offset this stress somewhat with a dedicated partner program that focuses on increasing efficiency becomes one of several [natural] responses.”

A recent surge in partner program announcements is largely due to market pressures that are increasing, he said. “Partner programs are critical to the health and well-being of a company, but if things are going well, they tend to lose focus due to inattention and taking partners for granted. But in hard times partners are far more visible and vocal which tends to drive increased focus on partners and partner programs.”

Partner programs can be even more important nowadays, said Enderle, due to the economic uncertainty and instability caused by the Trump administration’s tariffs and DOGE cuts.

“Right now, every sales dollar is crucial, not only for the company creating these programs, but for the partners participating in them,” he said. “Typically, well-managed partner programs are incredibly valuable to a firm’s bottom line. Expect more focus on partners as economic conditions continue to degrade.”