Mergers and Acquisitions

Channel-Centric M&A Activity Accelerates: Nine Strategic Deals

The cybersecurity, enterprise software, and cloud services sectors saw another burst of consolidation from April 10 through April 16, 2025, with nine acquisitions that speak directly to the future of the managed services landscape.

From Torq’s integration of autonomous SOC capabilities to Microsoft-focused identity security and AI-ready campaign platforms, each deal represents a strategic play in automation, compliance, and channel expansion.

For MSPs, MSSPs, VARs, and solution providers navigating an increasingly platform-driven economy, these M and As offer not just clues about where the market is going but actionable opportunities to grow alongside it.

1. Torq Acquires Revrod to Launch Torq HyperSOC-2o

Torq, a U.S.-based security automation firm, has acquired Revrod, a stealth-mode AI startup out of Israel specializing in agentic AI and retrieval-augmented generation (RAG).

  • Date Announced: April 16, 2025
  • Deal specifics: Terms of the deal were not disclosed.
  • Company information: Torq offers a low-code automation platform for security operations centers (SOCs). Revrod, backed by VC firms like Notable Capital and Tonic Ventures, developed advanced multi-agent architectures extend AI-driven threat remediation capabilities. The new Torq HyperSOC-2o platform integrates Revrod’s AI models into a full-stack autonomous SOC environment.
  • Key takeaways: The companies claim that, with this acquisition, the technology will deliver near-human critical analysis and auto-remediation through AI agents—tools that allow MSSPs to cut SOC fatigue and scale services without hiring more analysts. Torq is promoting HyperSOC-2o as the first platform to manage Tier-1 triage, case management, root cause analysis, and response orchestration all through autonomous agents. “We’re 1.5 years ahead of the pack,” CEO Ofer Smadari claimed—a bold statement for MSSPs betting their future on intelligent SOC operations.
  • 2. Kinective Acquires Datava to Power Intelligent Banking Platforms

    Kinective, a leading provider of banking operations platforms, acquired Datava, a U.S.-based data intelligence company serving credit unions and regional banks.

    • Date Announced: April 16, 2025
    • Deal specifics: Terms of the deal were not disclosed.
    • Company information: Kinective connects over 3,400 financial institutions with tools that unify core banking, lending, digital channels, and document workflow. Datava brings to the table its flagship AI-powered data warehouse and analytics engine, built to normalize, analyze, and activate siloed banking data for smarter customer experiences.
    • Key takeaways: For MSPs supporting regional banks or credit unions, this merger creates massive opportunities in core system integration, compliance analytics, and data visibility projects. Datava’s CEO Gordon Flammer emphasized the potential for partners to help institutions “deliver real-time personalized experiences.” Kinective’s newly advanced platform is tailor-made for channel enablement, empowering MSPs to deploy dashboards, intelligence workflows, and reporting layers that translate into high-value managed services.
    • 3. ACA Group Acquires Global Trading Analytics (GTA)

      ACA Group, a governance, risk, and compliance consultancy serving global financial services firms, acquired Global Trading Analytics (GTA), a leading transaction cost analysis provider for institutional investors.

      • Date Announced: April 14, 2025
      • Deal specifics: Terms of the deal were not disclosed.
      • Company information: ACA is known for its regtech platforms and advisory services in regulatory compliance, cybersecurity, and ESG strategy. GTA, based in New Jersey, specializes in evaluating explicit and implicit trading costs across equities, FX, fixed income, and derivatives, offering critical insights to help firms meet best execution mandates.
      • Key takeaways: This move solidifies ACA’s tech stack around trade compliance, giving MSPs and consultants servicing hedge funds, RIAs, and broker-dealers a new TCA platform to support. ACA plans to embed GTA’s analytics into its integrated GRC suite, expanding partner opportunities around audit trails, broker evaluation, and algorithmic trading optimization. “This meets a key need,” said ACA CEO Patrick Olson, “while strengthening our position as a leader in regtech.”
      • 4. Crisp Acquires Atheon Analytics and ClearBox Analytics

        Crisp, a collaborative commerce platform that helps CPG brands unify retail data, has acquired UK-based Atheon Analytics (creator of SKUtrak) and ClearBox Analytics, a specialist in retail and food service insights.

        • Date Announced: April 10, 2025
        • Deal specifics: Terms of the deal were not disclosed.
        • Company information: Crisp has rapidly expanded its global data ecosystem by integrating point-of-sale, supply chain, and promotional data across major grocery retailers. Atheon is a key player in the UK’s retail analytics space, while ClearBox’s platform enhances visibility across ERP, trade spend, and retail operations.
        • Key takeaways: The acquisition expands opportunities for MSPs serving large manufacturers and CPG brands to plug into a global, AI-driven analytics ecosystem. Crisp’s tools now offer end-to-end dashboards that unify SKU-level data with supply chain performance, critical for VARs offering reporting and integration services. The company highlighted its mission to empower brands like KraftHeinz and Nestlé to “reduce waste and optimize availability,” creating potential resale, integration, and analytics service offerings for channel partners.
        • 5. Landbase Acquires Delegate to Supercharge GTM Campaign Automation

          Landbase, a U.S.-based agentic AI company focused on automating go-to-market (GTM) strategies, acquired Delegate, a predictive analytics startup specializing in sales enablement and customer success.

          • Date Announced: April 10, 2025
          • Deal specifics: Terms of the deal were not disclosed.
          • Company information: Landbase recently launched the “Campaign Feed,” a breakthrough product allowing users to deploy omnichannel campaigns with AI-recommended targets and messaging, designed to mimic the creative intuition of top-performing sales reps.
          • Key takeaways: The integration of Delegate supercharges Landbase’s AI tools, making campaign automation far more accessible to mid-sized businesses. MSPs and consultants in sales operations can now resell or implement Landbase as a turnkey marketing engine, especially for B2B clients lacking in-house GTM infrastructure. Delegate’s founders now lead Landbase product development, and the team is aggressively building a channel strategy to enable partner-led deployments of Campaign Feed.
          • 6. MajorKey Technologies Acquires Oxford Computer Group (OCG)

            MajorKey Technologies, a U.S.-based identity and access management (IAM) provider backed by The Acacia Group, has acquired Oxford Computer Group (OCG), an identity security consultancy.

            • Date Announced: April 16, 2025
            • Deal specifics: Terms of the deal were not disclosed.
            • Company information: OCG is deeply embedded in the Microsoft identity and Saviynt ecosystems and has a long-standing history supporting public sector and enterprise clients with identity governance, external identities, and privileged access solutions.
            • Key takeaways: This acquisition significantly strengthens the identity portfolio available to channel partners. For MSSPs building zero-trust frameworks or MSPs managing Microsoft 365 environments, OCG’s tools and services offer expanded support across Azure AD, Entra ID, and enterprise IAM deployments. MajorKey’s CEO Michael Yario said the merger ensures “sharper guidance and tailored solutions,” which hints at strong partner enablement around Microsoft and cross-platform identity stacks—core components of secure managed services delivery.
            • 7. Evergreen Acquires Acumatica Practice of High Touch Technologies

              Managed IT services platform company Evergreen has acquired High Touch Technologies' Acumatica practice. The specialized sector of the technology solutions provider will be integrated into i-Tech Support, which Evergreen acquired in January 2024, and will operate under Pine Services Group, Evergreen's dedicated ERP vertical.

              • Date Announced: April 10, 2025
              • Deal specifics: Terms of the deal were not disclosed.
              • Company information: Evergreen and Pine Services Group partner with owners of services and software businesses to provide operational assistance and capital in support of growth and exceptional service delivery. High Touch delivers client-tailored software, technology and business communication solutions that solve unique challenges across multiple industries. With key strengths in rent-to-own, healthcare, manufacturing, non-profit, professional services, and utilities, High Touch helps businesses grow by expanding their technology and communications capabilities.
              • Key takeaways: The strategic acquisition of High Touch's Acumatica practice will bring approximately 40 clients and experienced employees to i-Tech, including a sales, service delivery, and client success team, which will enhance i-Tech's existing capabilities and expand its team of talent. This is key for Pine Services Group, MSPs and MSSPs serving clients that need advanced ERP solutions.
              • 8. XponentL Data Acquires SmartBits to Expand European Data & AI Services

                XponentL Data, a U.S.-based provider of data and AI services, acquired SmartBits, a Swiss consulting firm with expertise in digital transformation, education tech, and enterprise analytics. The acquisition bolsters XponentL’s presence in the European market and enables the launch of its Innovation Lab focused on AI prototyping and platform engineering.

                • Date Announced: April 15, 2025
                • Deal specifics: Terms of the deal were not disclosed.
                • Company information: XponentL Data Inc., is a data and AI services provider. SmartBits is a digital, data and AI consultancy in Switzerland.
                • Key takeaways: This deal is relevant for MSPs offering data engineering, AI services, or EU-regulated cloud solutions. SmartBits has deep roots in Swiss education and professional development, giving VARs a potential path into public sector or edtech clients. The Innovation Lab also signals an opportunity for MSPs to co-develop or pilot data-driven products, especially in verticals like healthcare, retail, and manufacturing, where AI-readiness is a growing demand.
                • 9. Validity Acquires Litmus to Expand Email Marketing and Data Intelligence

                  Validity, known for data quality tools like BriteVerify and DemandTools, acquired Litmus, a global leader in email optimization and campaign testing. The combination forms an email marketing success suite that supports end-to-end execution from data hygiene to deliverability to campaign design.

                  • Date Announced: April 10, 2025
                  • Deal specifics: Terms of the deal were not disclosed.
                  • Company information: Validity’s flagship products—DemandTools, BriteVerify, Everest, Sender Certification, and GridBuddy Connect—are all solutions for CRM data management, email address verification, inbox deliverability, and avoiding the spam folder. Litmus is an email marketing platform that helps customers design, test, customize, and optimize their campaigns.
                  • Key takeaways: This is a solid win for MSPs managing CRM, email marketing infrastructure, or digital analytics for SMB and mid-market clients. With Validity now offering Litmus’ design testing and inbox optimization tools, partners can build value-added marketing tech stacks around email ROI. Validity CEO Mark Briggs said the merger provides customers with a unified platform for “next-generation personalization”—a compelling angle for service providers helping brands grow.
                  • As the M and A wave continues to surge, one theme is clear: Platforms that blend AI, security, compliance, and vertical specialization are shaping the next era of managed services. For channel partners—from agile startups to mature MSSPs—these acquisitions aren’t just boardroom headlines; they’re a roadmap for where to invest, what capabilities to build, and which vendors to align with. The future belongs to those who can integrate smarter, scale faster, and deliver measurable business outcomes across increasingly complex IT environments. Whether you're modernizing a SOC, securing identity infrastructures, or building go-to-market systems for clients, these deals signal that the channel is not just surviving, but evolving as a central force in enterprise transformation.

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