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Advania's history dates back to its inception in Iceland in 1939, according to the company's website. Today, Advania is an IT services provider in Northern Europe and headquartered in Stockholm, Sweden, with operations in Sweden, Norway, the UK, Iceland, Denmark and Finland. Advania has 25 offices in six countries, and approximately 1,260 employees.Azzure IT is a Microsoft-focused Dynamics Business Central and Dynamics 365 Sales (CRM) provider based in Sheffield, UK. The firm employs 60 Dynamics professionals and is one of the larger Dynamics practices in the UK. Azzure also offers proprietary solutions for order processing, procure-to-pay, stock control and distribution and time and billing solutions, according to the company.The acquisition of Azzure IT will expand Advania's Microsoft Dynamics capabilities and expand its customer base, the companies said. In addition, the acquisition establishes Advania UK (operating as Content+Cloud) as one of the largest Microsoft Dynamics Business Central providers in the UK. Key areas of focus will involve Azure, cybersecurity, employee experience (through Microsoft's Viva and Fresh Intranet solutions), PowerApps and Teams voice solutions and services, Advania said.
Microsoft Dynamics Partner Acquired: Leadership Insights
Craig Such, CEO, Azzure ITCraig Such, CEO of Azzure IT, commented on the news:
"There is no shortage of demand or opportunity in the Dynamics space today. The evolution of the Dynamics proposition has underpinned Azzure IT’s strong growth, supported by our incredible team of Dynamics professionals. Content+Cloud’s reputation in the Microsoft ecosystem in the UK is second to none and we are delighted to become part of it."
Peter Sweetbaum, CEO of Content+Cloud (Advania UK), added:
"We would like to welcome the whole of the Azzure IT team to Advania. Together with Azzure IT, we are able to truly lead across the whole of the Microsoft ecosystem. While Dynamics has always been an important part of our capabilities, we have now fundamentally changed the scale at which we can deliver and lead in Dynamics solution implementation, integration and IP development space."
Advania: Previous Microsoft Partner & IT Consulting Acquisitions
Advania has remained active on the M&A front. Example deals include:
In February 2022, Advania acquired Valtti, a full-service IT provider, from Adelis Equity Partners.
Advania bought security services provider Painkiller and UK-based cloud specialist Content+Cloud in December 2021.
Sharon manages day-to-day content on ChannelE2E and serves as Editorial Director for CyberRisk Alliance’s Channel Brands. She also covers enterprise-class technology companies, strategic alliances and channel partner strategies. Sharon is a veteran tech journalist and editor with more than 25 years experience in the industry, and has previously held key editorial, content and leadership positions at Techstrong Group, CIO.com, Ziff Davis Enterprise and CRN.
